You would agree with me that social media is becoming a great evangelistic tool for both the church and individuals, especially, in this period of the Covid-19 pandemic.
Having managed a church’s social media accounts for almost a decade, I believe I am fit to provide some useful tips on the pertinent topic of growing a church’s Instagram account with special focus on its content. Content, they say, is king and for a church’s Instagram account, this is no exception.
The type of content a church needs to pay attention to includes:
1. Beautiful Photos: Some individuals may categorise this as ‘vanity’ or ‘too fanciful for a church’ but beautiful, quality photos draw individuals onto your page even if they not attend that church nor are Christians. These photos should not be stale but must tell stories even for those who were not present at the service. Perhaps, the photographer can capture individuals in prayerful moods with their hands raised or kneeling or lying prostrate. Individuals who may be smiling/laughing at the words of the pastor during the service could be used on the page. If the media team takes time to customise these photos with the church’s logo, it could also attract a number of followers, particularly, when these photos are shared.
2. Punchy Summaries: Beautiful photos without any accompanying words as captions make the church’s page an ordinary one. What type of captions can one post? Listening to the preacher during the service can provide the social media team with loads of captions. Which line hit the deepest? Which ones had the most reaction from the church members? How about the prophecies? And the bible quotations? A summary of them (6 lines maximum) could be used as captions. You can create hashtags for your church and use them anytime you post.
3. Posters with Captions: These captions could be boldly designed onto the photos captured during the church service. A maximum of three lines should be enough on the poster. This will save the reader from having to scroll down to the bottom of the page to read an entire sermon. These short captions on the photos could be those words which give readers hope or motivation or remind them of something useful.
Posting these type of content consistently and being prayerful about the process should allow you to grow your audience on Instagram.
Do you have any ideas or questions that have not been captured here. Drop them in the comment section.