How to Grow Your Church’s Instagram Account

You would agree with me that social media is becoming a great evangelistic tool for both the church and individuals, especially, in this period of the Covid-19 pandemic.

Having managed a church’s social media accounts for almost a decade, I believe I am fit to provide some useful tips on the pertinent topic of growing a church’s Instagram account with special focus on its content. Content, they say, is king and for a church’s Instagram account, this is no exception.

The type of content a church needs to pay attention to includes:

1. Beautiful Photos: Some individuals may categorise this as ‘vanity’ or ‘too fanciful for a church’ but beautiful, quality photos draw individuals onto your page even if they not attend that church nor are Christians. These photos should not be stale but must tell stories even for those who were not present at the service. Perhaps, the photographer can capture individuals in prayerful moods with their hands raised or kneeling or lying prostrate. Individuals who may be smiling/laughing at the words of the pastor during the service could be used on the page. If the media team takes time to customise these photos with the church’s logo, it could also attract a number of followers, particularly, when these photos are shared.

2. Punchy Summaries: Beautiful photos without any accompanying words as captions make the church’s page an ordinary one. What type of captions can one post? Listening to the preacher during the service can provide the social media team with loads of captions. Which line hit the deepest? Which ones had the most reaction from the church members? How about the prophecies? And the bible quotations? A summary of them (6 lines maximum) could be used as captions. You can create hashtags for your church and use them anytime you post.

3. Posters with Captions: These captions could be boldly designed onto the photos captured during the church service. A maximum of three lines should be enough on the poster. This will save the reader from having to scroll down to the bottom of the page to read an entire sermon. These short captions on the photos could be those words which give readers hope or motivation or remind them of something useful.

Posting these type of content consistently and being prayerful about the process should allow you to grow your audience on Instagram.

Do you have any ideas or questions that have not been captured here. Drop them in the comment section.

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#WBC2020 – How to Support Brands on Social Media

Using social media tools, in my line of work, have revealed the competitiveness, indifference of some followers and the various tactics or tricks used by individuals and brands. These attitudes, sometimes, kill the spirit of a brand and this post aims to suggest some of the ways we can show love and encouragement to each other in this virtual world:

1. Let’s focus on the Overall Goal

This point is aimed at brands/individuals that share similar goals. For example, bloggers – we all aim to constantly get individuals to read our posts, thus, let’s not hesitate to support one another by clicking on links to other blogs to read, comment, like and share.

This is what is expected but that is not always the case. On Instagram, in particular, individuals and brands tend to swarm on a page when there is fresh content. They follow, like both the post and page, astronomically increasing the number of followership and when the page administrator is not looking, the number of followers drop drastically.

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I’m not too certain why people follow to unfollow but that is not a good practice.

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2. Let’s Show Kindness

Creating content consistently is not easy, therefore, do not take those in this space for granted. If they are redirecting you to products, follow the link and buy. If they come out with books, please buy them. If they recommend products, ensure you take a look. This is a way of supporting this skill.

3. Let’s Show Support

Let’s help one another so we are able to achieve our overall goals. There may be individuals and brands who may not necessarily be in your niche but are using their platforms to push worthy causes – let’s give them the push.

On WordPress, let’s follow other blogs, let’s read, like and comment on each other’s posts. On Instagram, Facebook, and Twitter – let’s support one another by liking, remaining loyal followers and commenting on each others’ posts. Let’s avoid seeing each other as competitors but rather one big community promoting different causes.

This post was originally written on 23rd February 2018 and titled 3 Ways to Show Love on Social Media.

***This is 21/22 of the #WinterABC2020. The prompt is to recycle an old post and bring it back to life.***

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#WBC2020 – 4 Social Media Accounts I Follow & Why

Limiting the number of social media accounts I follow to only 4, in this post, is almost tortuous but here we go:

1. Heather Lindsey is a preacher, fashionista, vegan, mother of three and a wife. You can get a sense of her life through her posts. She is truly an inspiration to young women and I admire how she confidently posts everything (almost) about herself, family, husband and children on social media. She has a huge following and most of her posts go viral. I follow her on Instagram and Facebook.

2. Dromobaby is a page I discovered not too long ago but have succeeded in watching almost every video on their page. They feature women and husbands (sometimes) who share stories about their pregnancy journey. Some of the guests they feature are hilarious and others share sad stories. One that I wouldn’t forget in while is a woman who lost her twins after she delivered them. πŸ˜₯πŸ˜₯ They feature Ghanaians (mostly) and I follow them on Instagram and Facebook.

3. BabiesbyBazal, Coos_n_Clicks, ElomAyayee, Twinkle_toes_inc (they are four different pages πŸ˜„)- these are businesses that take maternity shoots and family photos as well as photos of babies when they are as young as a week old till when they are about eight or nine or so. I love the creativity behind those shoots. The end product of the shoots are pretty and surreal that they will make you feel like having babies. πŸ™ƒThey are all Ghanaian brands and I follow these pages on Instagram and Facebook.

4. Liezer-legacy productions – I love comedy and this page shares skits of some hilarious individuals/comedians that we have in Ghana. The recent satirical quiz they produce is so funny that it trends on YouTube. I follow them on Facebook and I’ve subscribed to their YouTube channel as well.

**Can I add my Church’s social media accounts or you are tired? πŸ˜‚πŸ˜‚πŸ˜‚

Which social media accounts do you follow and why? Do share.

***This is 9/22 of the #WinterABC2020. The prompt is 4 Social Media accounts and why you follow them.***

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