How to Grow Your Church’s Instagram Account

You would agree with me that social media is becoming a great evangelistic tool for both the church and individuals, especially, in this period of the Covid-19 pandemic.

Having managed a church’s social media accounts for almost a decade, I believe I am fit to provide some useful tips on the pertinent topic of growing a church’s Instagram account with special focus on its content. Content, they say, is king and for a church’s Instagram account, this is no exception.

The type of content a church needs to pay attention to includes:

1. Beautiful Photos: Some individuals may categorise this as ‘vanity’ or ‘too fanciful for a church’ but beautiful, quality photos draw individuals onto your page even if they not attend that church nor are Christians. These photos should not be stale but must tell stories even for those who were not present at the service. Perhaps, the photographer can capture individuals in prayerful moods with their hands raised or kneeling or lying prostrate. Individuals who may be smiling/laughing at the words of the pastor during the service could be used on the page. If the media team takes time to customise these photos with the church’s logo, it could also attract a number of followers, particularly, when these photos are shared.

2. Punchy Summaries: Beautiful photos without any accompanying words as captions make the church’s page an ordinary one. What type of captions can one post? Listening to the preacher during the service can provide the social media team with loads of captions. Which line hit the deepest? Which ones had the most reaction from the church members? How about the prophecies? And the bible quotations? A summary of them (6 lines maximum) could be used as captions. You can create hashtags for your church and use them anytime you post.

3. Posters with Captions: These captions could be boldly designed onto the photos captured during the church service. A maximum of three lines should be enough on the poster. This will save the reader from having to scroll down to the bottom of the page to read an entire sermon. These short captions on the photos could be those words which give readers hope or motivation or remind them of something useful.

Posting these type of content consistently and being prayerful about the process should allow you to grow your audience on Instagram.

Do you have any ideas or questions that have not been captured here. Drop them in the comment section.

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3 Ways to Show Love on Social Media 

Deception, pseudonyms, trolling, employing tricks to increase followerships – all of these strategies have gradually seeped into our lifestyles and gained grounds in this era of tech and social media. If you missed the previous post on how social media have complicated our lives and relationships, hence, making it impossible to identify true and genuine love, read this.

Using social media tools to spread the gospel creatively, like what the Christian Blog Ghana has been actively doing in the past seven months, have revealed the competitive nature, indifference of followers and the various tactics or tricks used in this world of social media. These attitudes, sometimes, kill the spirit of a brand and this post aims to suggest some of the ways that we can show love and encouragement to each other on social media:

Let’s focus on the Overall Goal

This suggestion goes to individuals and brands which share similar aims and goals – let’s focus on the overall goal. The Christian Blog Ghana. for example, aims at using creative means to propagate the gospel, therefore, when it finds brands in the same niche, it does not hesitate to share, like and follow them. However, that is not the case with all brands, for instance on Instagram, individuals and brands swarm onto a page when there is some new content. They follow, like your post and page and, astronomically increasing your number of followers within a few minutes and in a matter of seconds, the number of followers reduces drastically.

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What is this tactic called, if it cannot be equated to a trick? It is even more shocking to find brands in your niche (Christian, in our case) in this activity of ‘following and unfollowing.’ Why is the focus on using this means to make people believe we are following them while we unfollow them surreptitiously or when they are not looking? Why are we competing for numbers? Don’t we share the same goal of spreading the gospel (Matthew 28:19)? Are we not supposed to encourage each other and hold each other’s hand to do that? Will it be about the number of followers we had on our social media pages when Jesus Christ comes for the second time?

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Let’s Show some Kindness by Reading and Liking Content

It is quite challenging to promote Christian content on social media. For whatever reason, it is very difficult to get friends, family, and followers to like, comment and share your posts. This is not to say we thrive on your commendation but it shows us we do not have dormant pages. It gives us the ability to interact with you and it helps us understand how the Spirit is influencing you through us. Please interact with us, We would love to know if you are being blessed by our content or not. If there are changes you wish to see on our pages, do share them with us. Love is kind (1 Corinthians 13:4) – remember?

Let’s Support One Another

Let’s help each other to achieve our various goals. There may be individuals and brands who may not necessarily be in our niche but are using their platforms to push worthy causes – let’s give them the little push.

On WordPress, let’s follow other blogs, let’s read, like and comment on each other’s posts. On Instagram, Facebook, and Twitter – let’s support one another by liking, remaining loyal followers and commenting on each others’ posts. Let’s avoid seeing each other as competitors but rather one big community promoting different causes.

Today, we celebrate a huge milestone:

200 Followers!

We have 200 followers on Instagram. God knows it’s been tough out there. Instagram is that world, where people follow and unfollow your page constantly, so with 200 followers gained organically within seven months of actively posting, it calls for a celebration. Don’t you think :)?