How to Grow Your Church’s Instagram Account

You would agree with me that social media is becoming a great evangelistic tool for both the church and individuals, especially, in this period of the Covid-19 pandemic.

Having managed a church’s social media accounts for almost a decade, I believe I am fit to provide some useful tips on the pertinent topic of growing a church’s Instagram account with special focus on its content. Content, they say, is king and for a church’s Instagram account, this is no exception.

The type of content a church needs to pay attention to includes:

1. Beautiful Photos: Some individuals may categorise this as ‘vanity’ or ‘too fanciful for a church’ but beautiful, quality photos draw individuals onto your page even if they not attend that church nor are Christians. These photos should not be stale but must tell stories even for those who were not present at the service. Perhaps, the photographer can capture individuals in prayerful moods with their hands raised or kneeling or lying prostrate. Individuals who may be smiling/laughing at the words of the pastor during the service could be used on the page. If the media team takes time to customise these photos with the church’s logo, it could also attract a number of followers, particularly, when these photos are shared.

2. Punchy Summaries: Beautiful photos without any accompanying words as captions make the church’s page an ordinary one. What type of captions can one post? Listening to the preacher during the service can provide the social media team with loads of captions. Which line hit the deepest? Which ones had the most reaction from the church members? How about the prophecies? And the bible quotations? A summary of them (6 lines maximum) could be used as captions. You can create hashtags for your church and use them anytime you post.

3. Posters with Captions: These captions could be boldly designed onto the photos captured during the church service. A maximum of three lines should be enough on the poster. This will save the reader from having to scroll down to the bottom of the page to read an entire sermon. These short captions on the photos could be those words which give readers hope or motivation or remind them of something useful.

Posting these type of content consistently and being prayerful about the process should allow you to grow your audience on Instagram.

Do you have any ideas or questions that have not been captured here. Drop them in the comment section.

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#WBC2020 – 5 Songs that are Special and why

If you read my post on 20 facts about me, I mentioned I’ll choose to listen to gospel tunes than long sermons any day. People may have reasons for choosing to listen to music but personally, I listen to the lyrics and wonder how the musicians were able to come up with them. In this post, I’m revealing five special songs and the reason they are special to me:

1. The Blessing – There are several versions of this song and it has become so popular in this period that the world finds itself fighting an unseen enemy of covid-19. It reassures me of God’s protection.

2. Vashawn Mitchell’s Turning Around for Me – The lyrics of this song inspires me also. I, particularly, fell in love with it about two years ago when I had no job and was working feverishly to complete my Masters’ thesis. I loved this bit of the song: 🎵🎶It won’t always be like this. The Lord will perfect all that concerning me. Sooner or later, it’ll turn in my favour. It’s turning around for me.🎼

3. Travis Greene’s You made a way – 🎼When our backs were against the wall and it looked as if it was over. You made a way🎶🎼 I used to listen and get inspired by the lyrics of this song during the period when I was pushing to complete my thesis.

4. Diana Antwi Hamilton’s Yehowa Behwe – Another woman who sings to touch one’s very core. I love her brand too. She’s adding style and flare to some old gospel tunes that we already know.

5. Ed Sheeran’s Thinking out Loud – I know this is a deviation from the inspirational tunes I’ve listed above but I love love songs too. Thinking out loud is a favourite of my husband and I. We even planned to dance to it during our wedding but we did not. It still has the same effect on us the same way it did almost five years back.

Which songs are special to you and why? Share with us in the comments section.

***This is 19/22 of the #WinterABC2020. The prompt is to choose 5 songs and tell why they are special to you. ***

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